Loans By Kathy: Is your blog out of date?

Is your blog out of date?

Is your blog out of date? Some blogs that we write can be timeless, but others certainly have a shelf life.   I really started thinking about this point last night as I was searching for something on the internet.  After I entered my search criteria, I probably found at least 6 or 7 blogs that contained some of the information but were more than 4 years old and not really relevant.

When you blog about an event, of course you will put the date, time and place.  When you are writing about other subjects it may be worthwhile making sure your blog has date as part of the content.  I remember too a call I received from a prospective home buyer earlier this year.  They wanted information about the $8000 first time home buyer tax credit.  They were disappointed to find out that ended years ago.  




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Kathy Sheehan Senior Loan Officer






Bay Equity LLC

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The opinions and general information in this blog are soley those of Kathy Sheehan.  Specifics regarding an individual case should be discussed in detail with a loan professional.  For a confidential consultation, please feel free to contact me via phone or email.  All terms and conditions are subject to change.


Comment balloon 48 commentsKathy Sheehan • November 05 2013 06:35PM


Kathy- suggested this one.  I know what you mean about giving your blog some kind oftime stamp.  I've searched as well and had to spend some time looking for a date just to make sure the information I had was current. 

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) almost 6 years ago

Kathy, this would certainly be tough to go back through all the posts we have done, to add current information.   Maybe we should, so the Internet searches are not incorrect.

Posted by Joan Cox, Denver Real Estate - Selling One Home at a Time (House to Home, Inc. - Denver Real Estate - 720-231-6373) almost 6 years ago

Kathy, I am making an effort to put dates when appropriate.

Joan, I agree to go back would be a monumental task.

Posted by Kathy Sheehan, Senior Loan Officer (Bay Equity, LLC 770-634-4021) almost 6 years ago

Hi Kathy --- it's an interesting point.   I've seen some ActiveRain posts where the author specifically cites the date but beyond most event dates or market updates, I don't believe most do.   It's definitely something to consider though going forward.  

Posted by Michael Jacobs, Los Angeles Pasadena 818.516.4393 almost 6 years ago

You are so correct. I've had some strange phone calls also, like listings I forgot ever existed.

Posted by Ron Barnes, "Most agents claim they're #1 - I THINK YOU'RE #1! (Associate Broker at Berkshire Hathaway Home Services Georgia Properties) almost 6 years ago

I agree there are many outdated posts on the internet and we should always check the date and see if it is applicable .

Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) almost 6 years ago

I think about doing an update several times a week... but somehow between a daily post, client care, etc. it always drops to the bottom of my list of things to do.

Posted by Nina Hollander, Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor (Coldwell Banker Residential Brokerage ) almost 6 years ago

That was the blog that probably should have had the termination dates posted as well. I will make a note of that

Posted by Ed Silva, Central CT Real Estate Broker Serving all equally (RE/MAX Professionals, CT 203-206-0754 ) almost 6 years ago

Maybe that's a good way to find what to blog about... If Google has a dated post maybe a fresh similar post would be placed above it.

Posted by Goran Utvic, We Buy & Sell Chicago Houses Fast (606 Homes LLC | Chicagoland Brokers Inc, Chicago IL 60656) almost 6 years ago

Kathy, this is a good point. We will need to make a ToDo list to go back to posts with information that will expire. Good reminder.

Posted by Michael Setunsky, Your Commercial Real Estate Link to Northern VA almost 6 years ago


I get calls on these old posts, and I use them as a starting point for a conversation. Of course, I point out that the the information applied prior to a certain date, which is factually true and not misleading.

Posted by Richard Weisser, Richard Weisser Retired Real Estate Professional (Richard Weisser Realty) almost 6 years ago

Hi Kathy - Great point! In fact I have considered just taking some off-line.  I get calls from Toys for Tots and these people expect a phone call back, not ever realizing I'm a REALTOR not an administrator for the program.  They do tie up my time for things not relevant to my work. and this kind of program doesn't empower my business. 

Posted by Cathy Criado, Making Real Estate Profitable (Criado Realty ) almost 6 years ago

Run in to your own work online and start to get engaged and then whoa, this is my own chiseling, electron hunt and peck recycling. So I open the tool box, tweak and tight bolts, add bolt ons to make it better. Add a link, doctor it to be more than it was. Like an artist who goes back to improve an earlier, honing their skills phase work.  Work on your own to improve and when you find a four year old one that tells you no much being written on the subject. There's your sign. Jump in and peck peck peck. Submit, post.

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) almost 6 years ago
Kathy, Just had the same thing happen. A buyer had read about grant money somewhere else and then contacted us. The program is already over.
Posted by Bill and MaryAnn Wagner, Jersey Shore and South Jersey Real Estate (Wagner Real Estate Group) almost 6 years ago

Had a call this summer for new construction on a development that has been sold out for years (developer still has old site up).  New construction, low prices, sold out since 2010.  So, it's not just our profession.  Nice post.

Posted by MaryKay Shumway, Door County Wisconsin's Real Estate Expert (The Kellstrom Ray Agency, Inc. (Est. 1948)) almost 6 years ago

Great blog, I totally agree, the hope is that there is a good timeline on those older blogs and that we as a RE community are giving good up-to date information, thanks so much!

Posted by Melissa Polce, Lake to Land, I've Got It Covered! (ERA, Wilkinson Real Estate Charlotte) almost 6 years ago

Kathy, Gita Bantwall is the very best to communicate to the reader to check dates on her material as time sensitve topics may have passed its intended announcement period.

Posted by Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent (Platinum Properties) almost 6 years ago

I really never thought about it Kathy.  I just may start adding dates to my blogs!  Great idea!                                             

Posted by Amanda Christiansen, Christiansen Group Realty (Christiansen Group Realty (260)704-0843) almost 6 years ago

Thank you for sharing a wonderful post very thought provoking indeed. Time sensative posts great ideal.

Posted by 1~Laura Filip, What can we do for you today? (1~Laura Filip Broker , Opening doors for All Seasons of Life ) almost 6 years ago


When I helped produce a radio show, I was made aware of time stamp. Saying good morning or evening, happy holidays or it looks like rain all lock the show in to a time and place which listeners pick up on. So it is with posts too

Posted by Richie Alan Naggar, agent & author (people first...then business Ran Right Realty ) almost 6 years ago

People forget thet the internet is forever. Once it is out there really hard to make it go away.

Posted by Bill Reddington, Destin Florida Real Estate (Re/max Southern Realty) almost 6 years ago

as long as they call.. 

I'm posting away. . .

This is why we do it. .

Posted by Fernando Herboso - Broker for Maxus Realty Group, 301-246-0001 Serving Maryland, DC and Northern VA (Maxus Realty Group - Broker 301-246-0001) almost 6 years ago

It can be frustrating finding information and then finding out it's old news.  I try very hard to keep my posts updated.  At the very least to include dates in the posts.

Posted by Sharon Tara, New Hampshire Home Stager (Sharon Tara Transformations) almost 6 years ago

Kathy, it has gotten to the point when I do a search for something, I look for the most recent post date.  It might not be on the top of the pile.

Posted by Charles Buell, Seattle Home Inspector (Charles Buell Inspections Inc.) almost 6 years ago

Kathy:  I agree that posts should remain timely ... not an easy thing to do when a Lender or in the real estate industry.  I've been placing time references within my posts as much as possible, as of late for this very reason ... and for the reasons you point out.  That said, I do think the person reading the post has some responsibility to do some homework and become educated too.  More than ever, that is important ...


Posted by Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi, 708.921.6331 - 40+ yrs experience (NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656) almost 6 years ago

Kathy, that's funny!  Never thought about people reading my old and out of date stuff! 

Posted by Patricia Kennedy, Home in the Capital (RLAH Real Estate) almost 6 years ago

Kathy, this is a very good post worthy to be featured.  When doing my research, I also check if the info is not outdated.

Posted by Regina P. Brown, M.B.A., Broker, Instructor (MBA Broker Consultants) almost 6 years ago

In our world of ever changing guidelines I am sure I have one or two that are outdated floating out there.  but most do have dates on them.. perhaps we should add disclaimers: Subject to Change (at Fannie's whim)

Posted by Robert Rauf (HomeBridge Financial Services (NJ)) almost 6 years ago

Solution to this that I have used is going back to edit and inserting (this program ended in 2010) please call me for a loan officer recommendation to find out what programs you do qualify for today.

Because I had some posts about programs gone bye-bye too.

Posted by Tammy Lankford,, Broker GA Lake Sinclair/Eatonton/Milledgeville (Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668) almost 6 years ago

I have taken posts down because they are dated and are no longer relevant. I would probably take down a post about the $8000 tax credit. That program turned out to be a government-funded disaster any way.

Posted by Pamela Seley, Residential Real Estate Agent serving SW RivCo CA (West Coast Realty Division) almost 6 years ago

Kathy, I agree that some posts are out of date on the internet. I too look for the latest information.

Posted by Helen and Larry Prier- Re-Max Gateway - Residential Real Estate, Anacortes & surrounding Skagit & Island Counties (RE-MAX Gateway- Residential Real Estate Sales) almost 6 years ago

Hi Kathy,  good point,  But I have found inquiries on old blogs are an opener for conversation with perhaps a potential client.


Posted by Susan Jackson (America's Network Realty Group, Inc) almost 6 years ago

Unfortunately everything stays on the Internet forever these days so to keep things fresh we have to keep on blogging everyday!

Posted by Marc McMaster, Putting my clients before myself (RE/MAX Centre Realty) almost 6 years ago

Your point illustrates the value in the new AR search which allows filtering based on posted date.  I just discovered that this week and like it.

Posted by Richard T. Dolbeare, R(B), ABR, CRS...Hawaii Multi-Island Specialist (eXp Realty) almost 6 years ago

Hi Kathy, I was recently reminded of this when I had a buyer call on a listing I had that was two doors down from one that sold several months prior. They wanted to see "my listing" which I happen to be about 10 minutes away when they called. I met them there and they looked at the one that sold two doors down and said we were talking about that one! I asked where they saw it and sure enough, it was an old blog post on it. Now I make sure on any listings I blog about to go back and put sold on it just in case.

Posted by Cindy Westfall, ABR,GRI Your Tualatin & Portland Metro Real Estate (Premiere Property Group,LLC Portland Metro & Suburbs Oregon) almost 6 years ago

On something like the tax credit it is a good idea to tell them "hurry because it expires on x/x/2010" .  Most blogs have a date and time stamp on them so someone calling off old ads are going to get disappointed now and then.

Posted by Rob Arnold, Metro Orlando Full Service - Investor Friendly & F (Sand Dollar Realty Group, Inc.) almost 6 years ago

Kathy, our blog posts do have dates on the bottom of the post. I have market report posts that were written years ago that rank in the Google SERPS. Buyers should look at the date of that post to make sure it's relevent. But I'm going to leave that post out there for perpituity bacause it ranks. Consumers do have some responsibility if looking to see how relevent the information may be.

Posted by Tammie White, Broker, Franklin TN Homes for Sale (Franklin Homes Realty LLC) almost 6 years ago

Kathy, I probably need to go back and clean up some of my old posts!

Posted by Connie Harvey, Realtor - Nashville TN Real Estate (Pilkerton Realtors) almost 6 years ago

When it comes to things like that, they can't be evergreen posts. You want to put the most informative, correct info out there for consumers.

Posted by Suzanne Otto, Your Montgomery County PA home stager (Six Twenty Designs) almost 6 years ago

Kathy I just recently renewed one of my old blogs. Well now that blog is back on page 1 for the keyword "Tantallon on the Potomac Fort Washington MD Homes for sale.  I even reposted one on my Wordpress site. Need to do some more. Thanks for sharing.

Posted by Lanre-"THE REAL ESTATE FARMER" Folayan, I don't make promises.I deliver results.SOLD HOMES (Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC) almost 6 years ago

thanks for the reminder.  I am going back through mine to make sure they are dated or need to be removed.

Posted by Marnie Matarese, Showing you the best of Sarasota! (DWELL REAL ESTATE) almost 6 years ago

The problem is that even if there is a date, people don't see it.  But the point of writing is to make the phone ring.  So even if that particular blog is not relevant, I am sure that we can come up with something that IS relevant and can help the caller in some way. Thank you for sharing!

Posted by Karen Feltman, Relocation Specialist in Cedar Rapids, Iowa (Cedar Rapids/Iowa City, IA KW Legacy Group) almost 6 years ago

Kathy, it is important to mention the date and time for time sensitive events in our posts for sure. However, you are right - some posts are timeless!

Posted by Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale (LAER Realty Partners) almost 6 years ago

Wow! I'm sure there are a bazillion blogs out there on the $8,000 first time home buyers credit. I'm not sure what we can ever do, since we can't really go back to every blog we've written.

Posted by Richard Iarossi, Crofton MD Real Estate, Annapolis MD Real Estate (Coldwell Banker Residential Brokerage) almost 6 years ago
Kathy - I've gotten better about dating things like that in blog though I'm sure there's old stuff that wasn't.
Posted by Christine Donovan, Broker/Attorney 714-319-9751 DRE01267479 - Costa M (Donovan Blatt Realty) almost 6 years ago

You would hope search engines would return the most current stuff. It is not clear that search engines are looking at posting dates part of the relevance of a particular post for a particular search terms. I have searched for stuff (technical term for key words like "homes for sale in [city][state]" and I too have found my own information posted months and years ago ranking first when more recent posting about with more up-to-date information falls much lower on the page, or not at all. Search engine results don't yet seem to understand the concepts of "timeless" and "time sensitive". I blog market reports all the time, which are time sensitive and I would hope they rank higher in search results, but, most of the time they don't. Older posts may be relevant, but, not current!

Posted by Stephen Howell, Annapolis MD Homes For Sale 443-994-8043 (Coldwell Banker Residential Brokerage) almost 6 years ago

Smart advice - I don't take down our older posts, but they always contain the relevant date to prevent something like this from happening.

Posted by Wayne and Jean Marie Zuhl, The Last Names You'll Ever Need in Real Estate (Samsel & Associates) almost 6 years ago

You make a great point Kathy.  Now I just have to go back and review some of my older posts to make sure everything is current.

Posted by Candy Miles-Crocker, Realtor - Real-Life Real Estate Training (Online Real Estate Agent Training) almost 6 years ago