Loans By Kathy: Marketing can be simple

Marketing can be simple

Marketing can be simple.  There are schools of thought, strategies, etc. that discuss in detail the type of information that should be sent to a database.  Other aspects are also considered including the length of the piece, the frequency, etc.


Persaonlly, I don't like getting emails everyday, or every week from people I have done business with so I try to keep that in mind when I send out items. 


In rememberence, I sent a simple message to my database expressing a small rememberance of the tragic events of September 11, 2001.   In the 4 short days since I sent it out, I have received countless emails back and three prospects that now want to discuss buying a home.


The response took me somewhat by surprise, although I must say, it was nice one.




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Kathy Sheehan Senior Loan Officer






Bay Equity LLC

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11475 Great Oaks Way, Suite 350, Alpharetta, GA 30002

800.BAY.3703 Bay Equity LLC NMLS ID#76988



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The opinions and general information in this blog are soley those of Kathy Sheehan.  Specifics regarding an individual case should be discussed in detail with a loan professional.  For a confidential consultation, please feel free to contact me via phone or email.  All terms and conditions are subject to change.


Comment balloon 21 commentsKathy Sheehan • September 16 2012 11:42AM


Kathy, Your emails would be considered more targeted and not just blasts. The special focus got you noticed.

Posted by Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent (Platinum Properties) about 6 years ago

Kathy, that's an excellent response. It seems like a fine line of when to send things and when not. I delete most of my emails as junk.

Posted by Connie Harvey, Realtor - Nashville TN Real Estate (Pilkerton Realtors) about 6 years ago

We like to touch our client base about every six weeks or so, Kathy.  Sometimes less, never more.  It seems to work.

Posted by Suzanne McLaughlin, Sabinske & Associates, Realtor (Sabinske & Associates, Inc. (Albertville, St. Michael)) about 6 years ago

Sometimes the most simple activity turns out to be the most effective.  Keep touching those clients on a regular basis!

Posted by Mary Ann Daniell Central Texas Realtor, Homes - Land - Small Acreage (Coldwell Banker United, Realtors - Subsidiary of NRT LLC ) about 6 years ago
Marketing can be as simple as showing you care. Margaret
Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) about 6 years ago

Have a reason when you do the emails.  I always get response when I do that.


Posted by Ginger Harper, Your Southport~Oak Island Agent~Brunswick County! (Coldwell Banker Sea Coast Advantage) about 6 years ago


What a thoughtful card to send to your data base.  We all felt the pang of sorrow when we celebrate another anniversary of that very sad day.

Posted by Evelyn Kennedy, Alameda, Real Estate, Alameda, CA (Alain Pinel Realtors) about 6 years ago

Your message was true and kind and showed you cared about more than sales love the idea anf great blog congrats on the feature

Posted by Ashley Connolly (Northeast Water Wells Inc) about 6 years ago

Debbie, I think you are right!

Connie, I agree with you.

Suzanne, that would be a great time frame.


Posted by Kathy Sheehan, Senior Loan Officer (Bay Equity, LLC 770-634-4021) about 6 years ago

Mary Ann, it was such a simple message and there was NOTHING relating to mortgages in the email.

Margaret, good point!

Ginger, that is a good rule of thumb.

Evelyn, when I think about that day, it still makes me cry.

Ashley, thank you!

Posted by Kathy Sheehan, Senior Loan Officer (Bay Equity, LLC 770-634-4021) about 6 years ago

Kathy, marketing to your sphere isn't complicated - and you definitely don't want to bombard people.


Posted by Sharon Alters, Realtor - Homes for Sale Fleming Island FL (Coldwell Banker Vanguard Realty - 904-673-2308) about 6 years ago
Kathy - Marketing can be simple and still be effective as you just proved.
Posted by Christine Donovan, Broker/Attorney 714-319-9751 DRE01267479 - Costa M (Donovan Blatt Realty) about 6 years ago

Goes to show you never really know what will connect.


Posted by John Fauth, Turning your dreams into an address! (Coldwell Banker King Thompson) about 6 years ago

Once it again, it shows how important it is to keep in touch and to be genuine and show that you care about your sphere.

Posted by Joan Whitebook, Consumer Focused Real Estate Services (BHG The Masiello Group) about 6 years ago

Kathy, you sent an email as a remembrance and it garnered business for you. It was more relational and that got a response. Good for you.

Posted by Tammie White, Broker, Franklin TN Homes for Sale (Franklin Homes Realty LLC) about 6 years ago

I am sure people would welcome your emails since not many people get a lot of them. (smile)

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) about 6 years ago

You juts have to care and convey that message.. great example and lesson Kathy!

Posted by Fernando Herboso - Broker for Maxus Realty Group, 301-246-0001 Serving Maryland, DC and Northern VA (Maxus Realty Group - Broker 301-246-0001) about 6 years ago

all these new ideas are coming out along with the technology to use them and I already know that things go full circle just by studying history. In the end, SIMPLE always comes back and is welcomed when it does too...good one and thank you

Posted by Richie Alan Naggar, agent & author (people first...then business Ran Right Realty ) about 6 years ago

Good Morning Kathy, I am with you, i HATE getting bombarded with emails yet some seem to see the need to do so not even every day,but multiple times a day. I think once a week is fine if you have something to say but I like your idea as well. Less is better and more gets you blocked.  Have a great Monday

Posted by Scott Godzyk, One of Manchester NH's Leading Agents (Godzyk Real Estate Services) about 6 years ago

Kathy:  I think you followed a good course and rule-of-thumb.  Deliver something of value ... or earnest ... and business will naturally come as a result.  Overt "marketing" doesn't always work.  Sometimes the gentle, more subtle touch is far more productive.  You saw the results of that.  Personally, I find that far more rewarding too.  Congrats on your Feature!


Posted by Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi, 708.921.6331 - 40+ yrs experience (NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656) about 6 years ago

Thanks Kathy - you are so right. . . I like the idea of more "random" reasons to send an email - nothing that has to do with real estate, etc. 

Posted by Joy Daniels (Joy Daniels Real Estate Group, Ltd.) about 6 years ago