Loans By Kathy: Are You Using Video in Marketing Your Business? Lesson 3

Are You Using Video in Marketing Your Business? Lesson 3

To have a successful video marketing campaign, you will want your videos to look good!  It is not necessary to hire a professional for your video production but you can use some of their techniques. These would include:

·        in most cases choosing the right size for your videos will produce a better appearance. Upload your videos at 640 X4 80 resolution

·        make sure the subject is well lit

·        make sure the speaker can be heard -using an external microphone may be your best option

·        minimize background noise

·        consider using a tripod to keep the camera steady

·        consider using more than one camera

·        use the zoom in and out features cautiously

Here are some helpful tips to remember as you put these videos together:

·        be entertaining

·        be informative

·        stay focused

·        communicate a clear message

·        above all else keep it short and simple

Remember to you are using this to drive business so be sure to include a call to action, your website, e-mail address, and phone numbers.

Here are the links for the earlier lessons:

Are You Using Video in Marketing Your Business? Lesson 1

Are You Using Video in Marketing Your Business? Lesson 2

 

 

 

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Kathy Sheehan Senior Loan Officer

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The opinions and general information in this blog are soley those of Kathy Sheehan.  Specifics regarding an individual case should be discussed in detail with a loan professional.  For a confidential consultation, please feel free to contact me via phone or email.  All terms and conditions are subject to change.

 

Comment balloon 4 commentsKathy Sheehan • February 19 2012 03:39PM

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Kathy: I really like this video series.  Lots of great tips for newbies and seasoned video'ers.

Posted by Anita Clark, Realtor - Homes for Sale in Warner Robins GA (ColdwellBanker SSK Realtors ~ 478.960.8055) about 6 years ago

Thanks Anita, I appreciate the support.

Posted by Kathy Sheehan, Senior Loan Officer (Bay Equity, LLC 770-634-4021) about 6 years ago

Kathy -- Thanks for the series. Have to go through the first two to pick up more tips.  Certainly helpful!

Posted by Barbara Altieri, REALTOR-Fairfield County CT Homes/Condos For Sale (RealtyQuest, Fairfield and New Haven County CT Real Estate) about 6 years ago

Barbara, thank you for the compliment.  I hope you find it helpful.

Posted by Kathy Sheehan, Senior Loan Officer (Bay Equity, LLC 770-634-4021) about 6 years ago

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