Loans By Kathy: Are You Using Video In Marketing Your Business? - Lesson 2

Are You Using Video In Marketing Your Business? - Lesson 2

I recently read that your marketing should revolve around the customer. Those are powerful words to a business professional. So let's think about that for a second. Have you accurately identified your customer? Before you spend another dollar or any more time on your marketing let's take a closer look at your target audience.

Some of these questions may seem very basic, however they are very useful. So here is a quick checklist to help you identify your ideal customer:

1.     Is your customer male or female?

2.     How old is your customer?

3.     Is your customer married or single?

4.     Does your customer live in a specific geographical area?

5.     What is the average annual income for your customer?

6.     How does your customer shop?

7.     What other services does your customer use?

Having the answers to these questions will certainly determine whether or not marketing your business on YouTube is the right marketing strategy. If your customer doesn't own a computer or doesn't surf the Internet, you will be wasting your time with YouTube marketing.


Here is the link to the previous post:

Are You Using Video In Marketing Your Business? Lesson 1


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Kathy Sheehan Senior Loan Officer






Bay Equity LLC

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11475 Great Oaks Way, Suite 350, Alpharetta, GA 30002

800.BAY.3703 Bay Equity LLC NMLS ID#76988



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The opinions and general information in this blog are soley those of Kathy Sheehan.  Specifics regarding an individual case should be discussed in detail with a loan professional.  For a confidential consultation, please feel free to contact me via phone or email.  All terms and conditions are subject to change.


Comment balloon 2 commentsKathy Sheehan • February 17 2012 03:50PM


All about demographics, who is in the real estate video, any audience. 

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) almost 7 years ago

Without knowing who is your customer, your marketing will produce less than desired results.

Posted by Kathy Sheehan, Senior Loan Officer (Bay Equity, LLC 770-634-4021) almost 7 years ago