Loans By Kathy: Keep Them Coming Back - Part 2

Keep Them Coming Back - Part 2

One sure fire way to get your customers talking about you with their family and friends is to create a memorable experience.  There are so many ways to create that memorable experience, the secret to success is to make it genuine.  For example, if you are meeting a client at your office, you may want to put out fresh baked cookies.  But if you aren't a baker, this strategy may backfire on you.  There are many ways to create an experience for your clients.  The scent of fresh brewed coffee can be a real winner or bring along a hot thermos full of chicken soup when showing property on a wet and cold day.

 

It has always been a good idea to remember a birthday, and sending a card will surely be appreciated.  We all receive birthday cards from our insurance agents, doctors, dentists and other service providers,  but what if you picked up the phone.  CALL THEM to wish them a Happy Birthday.  That will surely create a memorable experience.     Want to go a step further … send a birthday card to their pet! 

Image Ref: 1007-03-22 - Happy Birthday Sign, Viewed 102340 times

To illustrate the power of this strategy, let me share this with you.  When I was in grade school my parents decided to move from one suburb to another about 15 miles away.  The selling real estate agent, Mr. Don Heidorn of Century 21 made even an impression on me at the age of 12.  Every year, he would send a card at Thanksgiving!  Now, it has been a number of years since I was 12, but I still remember the man's name and his company!!!  He created a memorable experience.

Remember that we were hit by a recession of money … not loyalty.  Most people still want to be loyal and want loyalty in return.  In these days where trading in real currency can meet stiff competition, creating loyalty in trade can rejuvenate and accelerate your business!

Here is a short video to share with your business partners.  I hope you enjoy!

http://www.youtube.com/watch?v=ZibLJ6nUcDs&feature=player_profilepage

 

 

 

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Kathy Sheehan Senior Loan Officer

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770.634.4021

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Bay Equity LLC

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11475 Great Oaks Way, Suite 350, Alpharetta, GA 30002

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The opinions and general information in this blog are soley those of Kathy Sheehan.  Specifics regarding an individual case should be discussed in detail with a loan professional.  For a confidential consultation, please feel free to contact me via phone or email.  All terms and conditions are subject to change.

 

Comment balloon 5 commentsKathy Sheehan • September 30 2011 11:08AM

Comments

Kathy-thanks for the tips on "creating a memorable experience" sometimes, as agents, we forget about the small touch points and relationship building.

 

Best

Posted by Adrian Willanger, Profit from my two decades of experience (206 909-7536 AdrianWillanger-broker.com) about 7 years ago

Adrian, I have found it is the little things that make the biggest impact.

Posted by Kathy Sheehan, Senior Loan Officer (Bay Equity, LLC 770-634-4021) about 7 years ago

Hello Kathy,

I totally agree with you.. If you will stay in touch you may become even a good friends, and they sure will refer you to their SOI.

Have a nice day.

Posted by Tatyana Makarov, Your Greater Hartford Area Realtor (Coldwell Banker Residential Brokerage) about 7 years ago

Tatyana, thanks for your comments.

Posted by Kathy Sheehan, Senior Loan Officer (Bay Equity, LLC 770-634-4021) about 7 years ago

This is a terrific idea, Kathy.  Got any others?  We can always use ways to "touch" right now.  Especially with the contest going on.

Posted by Ron Marshall, Birdhouse Builder Extraordinaire (Marshall Enterprises) about 6 years ago

Participate